Stories

<p>The BMW Motorrad Vision AMBY is an idea. Our idea of future mobility. We call it &quot;adaptive mobility&quot;. In the future, you will use precisely the routes you want to use. You will arrive at your destination as quickly or as relaxed as possible. And all this with the same vehicle. Some aspects of this vision are already reality: an electric drive, high individuality, a unique design.</p>

<p>Your life – every day. 24 hours. A job for life and nine to five? Not for you. Time out from a time out? Your life is not a straight line. You don't live in the fast lane. You are everywhere – all the time. Always by your side: the BMW Motorrad Concept CE 02. The city is full of opportunities and you are in control – because this is your life.</p>

<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>

<p>Fuel tanks and jerseys, helmets and tools, calligraphy and photography: the workshop – or rather the wonderful and orderly chaos – of Shinya Kimura, one of the most sought-after customisers in the world (and one of the most interesting ones!), is packed with mementos and astonishing items of all kinds. No more than two or three motorcycles leave his holy halls each year. During his modification projects, he always focuses on only one bike at a time to be fully invested in the project. The flow and harmony as well as the Wabi-Sabi of Japanese aesthetics play a crucial role in this. The patina and the genuine character of the – mostly – old motorcycles are just as important to him as the essence of the future rider. After all, it’s the rider who completes the project. So it’s all the more exciting that this time Shinya has a brand-new R 18 in his workshop and the rider concerned is no less than he himself.</p>

<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>

<p>Ready for any challenge: Since 1980, the GS has stood for limitless adventure and curiosity, both on and off the road. 40 years ago, we presented the R 80 G/S for the first time as the conceptual pioneer of touring enduros, which laid the foundation for a decades-long success story. We are celebrating this anniversary with the special editions of our versatile GS models. The 40 Years GS editions are each a homage to the #SpiritOfGS. They boast state-of-the-art technology, but their design is inspired by the legendary R 100 GS and reminds us of the origins of the GS.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>You are driven by the fascinating original. It’s a passion that dominates you. For you, every detail, every millimetre, every technical feature counts. You love this feeling and bring it to life on the street, on the racetrack and now finally also at home: the first M LEGO® model ever and the largest LEGO® Technic motorcycle model to date has been created in close cooperation with LEGO® Technic designers: The LEGO® Technic M RR at a scale of 1:5. The specifications were clear – maximum precision to make what had previously been impossible possible. Parts were designed from scratch if they did not meet the strict requirements, something that was also done with the original. That’s exactly what “Born on the Racetrack. Build at home.” represents. </p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>You are driven by the fascinating original. It’s a passion that dominates you. For you, every detail, every millimetre, every technical feature counts. You love this feeling and bring it to life on the street, on the racetrack and now finally also at home: the first M LEGO® model ever and the largest LEGO® Technic motorcycle model to date has been created in close cooperation with LEGO® Technic designers: The LEGO® Technic M RR at a scale of 1:5. The specifications were clear – maximum precision to make what had previously been impossible possible. Parts were designed from scratch if they did not meet the strict requirements, something that was also done with the original. That’s exactly what “Born on the Racetrack. Build at home.” represents. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With &quot;Departed&quot;, Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>

<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster.   </p>

<p>The R nineT is the perfect basis for an individual modification: in just a few short steps, its rear end transforms from a two-seater to a solo, and thanks to the separation between vehicle and engine electronics, gearheads have practically no limits in terms of what they can do. The most widely renowned customizers have run riot on the R nineT. With their unmistakable signatures, they show what can be done with expertise and the modern classic boxer. Curtains up for the Soulfuel bikes!   </p>

<p>Hayden Roberts lives in Long Beach, California. Here, he co-founded the renowned customizing workshop Hell On Wheels MC. This is also where the name for his vintage motorcycle race came from – all over the world. Because when Hayden is not tinkering with bikes, he is organising races. And because these are always just one big party, he is also known as &quot;Chief Party Planner&quot;. A born entertainer and absolutely obsessed with motorcycles – a magnificent mix. </p>

<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>

<p>Fuel tanks and jerseys, helmets and tools, calligraphy and photography: the workshop – or rather the wonderful and orderly chaos – of Shinya Kimura, one of the most sought-after customisers in the world (and one of the most interesting ones!), is packed with mementos and astonishing items of all kinds. No more than two or three motorcycles leave his holy halls each year. During his modification projects, he always focuses on only one bike at a time to be fully invested in the project. The flow and harmony as well as the Wabi-Sabi of Japanese aesthetics play a crucial role in this. The patina and the genuine character of the – mostly – old motorcycles are just as important to him as the essence of the future rider. After all, it’s the rider who completes the project. So it’s all the more exciting that this time Shinya has a brand-new R 18 in his workshop and the rider concerned is no less than he himself.</p>

<p>Roland Sands is known for his daring designs with sports racing influences. He combines styles and knows no limits. When modifying the R 18, he draws inspiration from his father’s drag racing days: He reduces the mighty cruiser to the essentials and gears it up for maximum speed on straight roads. The result is a straight-line dragster with an iconic boxer engine – the R 18 Dragster.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>The Custom Works ZON team from Japan has received numerous awards for their custom bikes. With &quot;Departed&quot;, Yuichi Yoshizawa and Yoshikazu Ueda once again cause a stir – and promptly there is the next price. The heart of the machine is the prototype of a completely new type of opposed-twin engine. </p>

<p>He is an originator, a designer, an aesthete: the customizer gives the standard motorcycle an unmistakeable face and a soul. Each and every one of his creations is a work of art. New colours, new shapes. Other materials, other mechanics. It attracts all the looks and makes your heart beat faster.   </p>

<p>Hayden Roberts lives in Long Beach, California. Here, he co-founded the renowned customizing workshop Hell On Wheels MC. This is also where the name for his vintage motorcycle race came from – all over the world. Because when Hayden is not tinkering with bikes, he is organising races. And because these are always just one big party, he is also known as &quot;Chief Party Planner&quot;. A born entertainer and absolutely obsessed with motorcycles – a magnificent mix. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>Ready for any challenge: Since 1980, the GS has stood for limitless adventure and curiosity, both on and off the road. 40 years ago, we presented the R 80 G/S for the first time as the conceptual pioneer of touring enduros, which laid the foundation for a decades-long success story. We are celebrating this anniversary with the special editions of our versatile GS models. The 40 Years GS editions are each a homage to the #SpiritOfGS. They boast state-of-the-art technology, but their design is inspired by the legendary R 100 GS and reminds us of the origins of the GS.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>Ready for any challenge: Since 1980, the GS has stood for limitless adventure and curiosity, both on and off the road. 40 years ago, we presented the R 80 G/S for the first time as the conceptual pioneer of touring enduros, which laid the foundation for a decades-long success story. We are celebrating this anniversary with the special editions of our versatile GS models. The 40 Years GS editions are each a homage to the #SpiritOfGS. They boast state-of-the-art technology, but their design is inspired by the legendary R 100 GS and reminds us of the origins of the GS.</p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>Ready for any challenge: Since 1980, the GS has stood for limitless adventure and curiosity, both on and off the road. 40 years ago, we presented the R 80 G/S for the first time as the conceptual pioneer of touring enduros, which laid the foundation for a decades-long success story. We are celebrating this anniversary with the special editions of our versatile GS models. The 40 Years GS editions are each a homage to the #SpiritOfGS. They boast state-of-the-art technology, but their design is inspired by the legendary R 100 GS and reminds us of the origins of the GS.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>Ready for any challenge: Since 1980, the GS has stood for limitless adventure and curiosity, both on and off the road. 40 years ago, we presented the R 80 G/S for the first time as the conceptual pioneer of touring enduros, which laid the foundation for a decades-long success story. We are celebrating this anniversary with the special editions of our versatile GS models. The 40 Years GS editions are each a homage to the #SpiritOfGS. They boast state-of-the-art technology, but their design is inspired by the legendary R 100 GS and reminds us of the origins of the GS.</p>

<p>For Dirk Thelen, things are only heading in one direction: forwards, onwards and upwards. Where other participants of the four-day long Enduro d’Agadir overcome rocky gravel, sandy pistes and wet-clay mud with their hard Enduros, the four-time German Enduro champion effortlessly sets the pace – atop the new F 850 GS. A long-distance touring enduro subjected to a brutal test and terrain, right through Morocco.  </p>

<p>Quickly get from A to B. From work to your friend’s place, from a café to the city. Flexible, spontaneous, always networked: driver, smartphone and the Definition CE 04. Its drive is completely emission-free, the design completely rethought. With the BMW Motorrad Definition CE 04, we are consistently continuing what we started in our first electric maxi-scooter BMW C evolution and the concept bike Concept Link – maximising mobility and pleasure. Electric and emission-free, networked, permanently #PluggedToLife.</p>

<p>For three days in Bavaria's Garmisch-Partenkirchen, everything again revolves around the same passion: Motorcycles at the BMW Motorrad Days. An elaborate program of live music and action-packed shows, current bikes and numerous world debuts draws around 40,000 visitors to the city near the Zugspitze from July 5th to 7th. And these are not just BMW Motorrad fans, riders of motorcycles of all brands come to experience a diverse event weekend – a summit for friends, families, and the motorcycle community.</p>

<p>Big city. Endless urban canyons, among which there is something new to discover around every bend. But it is also the desire for movement, freedom and the possibility to get from one place to the next quickly. With the Concept Link, which BMW Motorrad will be unveiling at the Concorso d’Eleganza Villa d’Este 2017, a concept vehicle has now set about to combine the challenges of urban mobility of tomorrow with the opportunities of a digitalised world.   </p>

<p>After a brief stint in India, Edgar Heinrich returned to Munich to lead the BMW Motorrad design team. It was a happy return for the motorcycle enthusiast, who began his career at BMW in 1986. He spearheaded the design of many BMW motorcycles: the Paris-Dakar rally bike, the K 1200 S and R, the HP2 Enduro, the R 1150 GS, the R 1200 GS and most recently the S 1000 RR. </p> <p>Before his time at Indian automaker Bajaj, he was also involved in the design of the K 1600 GT and GTL touring bikes as well as the C 600 Sport and the C 650 GT maxi scooter. All of them were successful products that expanded the horizons of this established market segment and attracted many new customers to the brand. In an exclusive interview with BMW Motorrad, Edgar Heinrich talks about his passion for designing, collecting and restoring motorcycles of all kinds. </p>

<p>The 100th anniversary of the BMW Group is an opportunity to look back at the historic early days of the motorised two-wheeler and ahead to the future, where the role of the motorcycle will be completely redefined in an increasingly digital world.</p> <p>It's the 7th of March, 1916. Bayerische Flugzeugwerke AG (Bavarian Aircraft Works) begins operations on Lerchenauer Strasse in the north of Munich. Three years later, Zeno Diemer sets the world altitude record of 9,760 metres with the BMW IV six-cylinder inline aircraft engine.</p> <p>The small factory will later go on to reach new heights in other vehicle segments. Soon after changing its name to Bayerische Motoren Werke AG, the company begins developing the first motorcycle, long before it enters the automobile sector.</p>

<p>Your life – every day. 24 hours. A job for life and nine to five? Not for you. Time out from a time out? Your life is not a straight line. You don't live in the fast lane. You are everywhere – all the time. Always by your side: the BMW Motorrad Concept CE 02. The city is full of opportunities and you are in control – because this is your life.</p>